Used Tech Sales Jump 62% After Apple Lifts Mac and iPad Prices Up to 25%
Updated
Updated · Business Insider · Jul 9
Used Tech Sales Jump 62% After Apple Lifts Mac and iPad Prices Up to 25%
3 articles · Updated · Business Insider · Jul 9
Summary
Back Market said MacBook sales jumped 62% the day after Apple raised some Mac and iPad prices by 20% and 25%, with purchases skewing toward new customers.
Those gains follow a broader rise in new-device costs tied to memory-chip shortages from the AI buildout: MacBook Pros rose by $300, Surface PCs cost up to $500 more than two years ago, and Xbox prices are set to climb about $150.
Demand is spreading beyond phones: PayMore said sales of used computers and parts rose 30% over the past three to six months as shoppers focus more on affordability than cosmetic flaws.
Industry data show the shift widening, with pre-owned smartphone sales up 13% in the first half of 2026 while new smartphone shipments are forecast to fall 12% this year.
The resale boom is also being helped by weaker appetite for AI-driven upgrades, as many consumers see little added value in newer devices and some younger buyers are leaning into lower-tech alternatives.