Apple Lifts Mac, iPad Prices Up to 25% as Prime Day Discounts Deepen to $800
Updated
Updated · The Verge · Jun 25
Apple Lifts Mac, iPad Prices Up to 25% as Prime Day Discounts Deepen to $800
3 articles · Updated · The Verge · Jun 25
Summary
Apple’s new Mac and iPad price hikes have instantly widened Prime Day savings on current inventory, with some MacBook discounts now far larger against the updated list prices.
Rising memory-chip costs drove the increases, which earlier reports said lifted Apple’s MacBook and iPad prices by roughly 15% to 25% across the lineup.
The 13-inch M5 MacBook Air now sells for $949 versus Apple’s new $1,299 starting price, turning a former $150 markdown into a $350 effective discount; the base 14-inch M5 MacBook Pro is $1,549, or $450 below its new MSRP.
Higher-end models show even bigger gaps while retailers still carry old pricing, including up to $800 off an M5 Max MacBook Pro, though Apple has not said when Amazon, Best Buy and Costco will fully reset prices.
The window may be short: Apple’s online store already relaunched with the higher prices, and the shift lands just as Prime Day and the back-to-school shopping season begin.