Amazon Prime Day Spending Seen Hitting $26.3 Billion, Up 9% on 4-Day Sale
Updated
Updated · Bloomberg · Jun 22
Amazon Prime Day Spending Seen Hitting $26.3 Billion, Up 9% on 4-Day Sale
2 articles · Updated · Bloomberg · Jun 22
Summary
$26.3 billion in online spending is projected across Amazon and other retailers during this year’s four-day Prime Day event, which starts Tuesday and would set another record.
Adobe expects the 9% increase as shoppers squeezed by higher gas prices hunt for deals on back-to-school clothing and household goods.
Discount levels are forecast to be broadly in line with last year’s promotions, suggesting spending growth will come more from demand than deeper markdowns.
The event marks Amazon’s 12th annual Prime Day sale and has become a broader online shopping moment that lifts sales well beyond Amazon’s own site.