Updated
Updated · ZDNet · Jun 22
Walmart Launches Prime Day Sale With Up to 50% Off Electronics as Amazon Event Starts June 23
Updated
Updated · ZDNet · Jun 22

Walmart Launches Prime Day Sale With Up to 50% Off Electronics as Amazon Event Starts June 23

3 articles · Updated · ZDNet · Jun 22

Summary

  • Walmart rolled out a Prime Day rival sale with discounts of up to 50% on electronics including laptops, TVs, phones, speakers and smart glasses.
  • The push is timed against Amazon Prime Day, which begins June 23 and runs through Friday, while Walmart said its competing sale will continue through Sunday.
  • Featured offers include Walmart+ at $49 for a year—50% off—with access to Peacock or Paramount+, plus product markdowns such as a Fitbit Charge 6 for $80 and Sony headphones for $98.
  • Higher-ticket deals span gaming laptops and TVs, including an HP Omen 16 at $1,499, a Lenovo Legion 5i at $1,569 and a 77-inch Sony Bravia at $3,498.
  • The sale extends Walmart's broader June discount campaign after it launched a week-long Walmart Deals event on June 22 with thousands of markdowns across categories.

Insights

Amidst dueling sales, can Walmart's longer event finally overshadow Amazon's Prime Day?
How is Walmart using AI to win the battle for consumer loyalty beyond just deep discounts?
As living costs rise, are week-long mega-sales the future of retail competition?