Microsoft, Apple Raise Device Prices by Up to $1,300 as AI-Driven RAM Crunch Bites
Updated
Updated · Engadget · Jun 26
Microsoft, Apple Raise Device Prices by Up to $1,300 as AI-Driven RAM Crunch Bites
3 articles · Updated · Engadget · Jun 26
Summary
$1,300 was added to Apple's M3 Ultra Mac Studio, while Microsoft lifted Xbox Series X and S prices and raised new Surface laptop prices by $500 to $600.
$100 was added to Apple's MacBook Neo, Apple TV 4K jumped to $199 from $129, HomePod rose $50 to $349, and Vision Pro increased to $3,699 from $3,499.
The increases were tied to a RAM crunch driven by AI's heavy demand for memory in data centers, pushing component costs into consumer hardware.
iPhone prices have not changed so far, but the broader moves suggest AI infrastructure demand is now spilling directly into mainstream gadget pricing.