B&H Sells Insta360 Luna Ultra Before Launch, Then Switches Listing to Coming Soon
Updated
Updated · PetaPixel · Jun 9
B&H Sells Insta360 Luna Ultra Before Launch, Then Switches Listing to Coming Soon
3 articles · Updated · PetaPixel · Jun 9
Summary
B&H briefly listed the Insta360 Luna Ultra as in stock and sold at least one unit before changing the page to “new item — coming soon,” exposing embargoed launch details.
Insta360 then disclosed new specs, saying the Luna Ultra is co-engineered with Leica and supports ACES workflow, 10-bit I-Log, Dolby Vision HDR, Leica color profiles and a detachable wireless screen-controller.
The camera’s revealed hardware centers on a 3x optical-zoom Leica lens with five zoom steps, telephoto macro capability, up to 12x zoom via digital crop, and an f/1.8 lens paired with a Type 1 sensor.
The uneven rollout follows months of limited teasers, and PetaPixel said the timing may reflect a standoff with DJI as creators await the rival Osmo Pocket 4P.