Updated
Updated · PetaPixel · Jun 10
Insta360 Unveils $769.99 Luna Ultra Gimbal Camera After Early Retailer Sales
Updated
Updated · PetaPixel · Jun 10

Insta360 Unveils $769.99 Luna Ultra Gimbal Camera After Early Retailer Sales

3 articles · Updated · PetaPixel · Jun 10

Summary

  • $769.99 Luna Ultra went on official sale June 10 after Insta360 fully revealed the Leica-branded gimbal camera, days earlier than expected after retailers including B&H sold units ahead of launch.
  • The device pairs a three-axis gimbal with a dual-lens setup: a Type 1 main sensor for 8K/30p video and a secondary telephoto camera offering up to 6x lossless optical zoom.
  • Insta360 is pitching creator-focused features including a detachable OLED controller, Deep Track 5.0 AI subject tracking, Dolby Vision, 10-bit I-Log, built-in timecode and Leica color profiles.
  • A 1550mAh battery is rated for up to four hours, storage includes 47GB built in plus microSD support up to 1TB, and the camera ships in black or white through Insta360, Amazon, Best Buy and other retailers.
  • The launch marks Insta360's entry into the gimbal-camera segment, where it is taking on DJI's Osmo Pocket line with a higher-priced, Leica-branded 8K model.

Insights

Insta360's 8K Luna Ultra is here, but can its raw power outshine DJI's upcoming, cinema-focused Osmo Pocket 4 Pro?
Is the Luna Ultra's 8K resolution a true game-changer, or an impractical leap for creators still mastering a 4K workflow?