Updated
Updated · The Fast Mode · Jun 2
Magenta Launches 15% Family Bundle for Internet, Mobile and TV, Adding 3 Free TV Months
Updated
Updated · The Fast Mode · Jun 2

Magenta Launches 15% Family Bundle for Internet, Mobile and TV, Adding 3 Free TV Months

2 articles · Updated · The Fast Mode · Jun 2
  • June 2 marked the rollout of Magenta Family, which gives households a 15% monthly discount when they combine at least one internet plan and one mobile plan under one customer number.
  • The offer applies the discount across all eligible mobile, internet and TV tariffs in the household — including the first tariff — rather than only to an added contract.
  • New Magenta TV subscribers in the bundle also get three months free, alongside better terms on selected add-on packages and smartphone offers.
  • Magenta also introduced Magenta Plus for customers with at least two mobile plans, offering a 10% monthly discount on each; adding internet moves them into the 15% Magenta Family package.
  • The launch positions Magenta around a single-household, single-account model as it pushes broader convergence of connectivity, entertainment and digital services.
As Magenta bundles family digital life, are customers trading flexibility and privacy for a simple discount?
Can Magenta's new bundle strategy truly raise profits in a market where rivals are also pushing deep discounts?