Verizon Raises Unlimited Ultimate 1.0 Price by $5 After Weak Q1 Subscriber Growth
Updated
Updated · PhoneArena · May 17
Verizon Raises Unlimited Ultimate 1.0 Price by $5 After Weak Q1 Subscriber Growth
6 articles · Updated · PhoneArena · May 17
$5 was added to Verizon’s rebranded Unlimited Ultimate 1.0 plan, lifting the entry price on its top wireless offering while existing customers keep their current rate.
Q1 pressure helps explain the move: Verizon added fewer subscribers than rivals, making the increase look like an effort to bolster revenue with higher-priced plans and bundled perks such as Family Plus and Identity Secure.
354 readers surveyed reacted skeptically, with 47.18% saying the hike signals another rough quarter for Verizon and 31.36% expecting other U.S. carriers to raise prices too.
That broader concern reflects an industry pattern, with T-Mobile already increasing fees, while lower-cost options such as Spectrum Mobile, Xfinity Mobile, Mint and Visible continue to compete more aggressively on price.
Is Verizon's price hike a bold strategy or a desperate move against its cheaper, faster rivals?
If cheaper carriers on Verizon's network are faster, what does its premium price actually buy?
With trust in carriers at a low, is the era of competitive mobile pricing officially over?