Instagram Lets Users Swap Audio on Old Posts Unlimited Times as It Courts Creators
Updated
Updated · The Verge · Jul 21
Instagram Lets Users Swap Audio on Old Posts Unlimited Times as It Courts Creators
3 articles · Updated · The Verge · Jul 21
Summary
Instagram said users can now replace the music on previously posted photos and videos without reuploading them, preserving the likes, comments and shares those posts already collected.
Jimmy O’Keefe, Instagram’s head of creator product marketing, said the audio swaps will not trigger an algorithmic boost, but creators can change tracks an unlimited number of times to match new trends.
The feature extends a recent creator-focused push that already added profile-grid reordering in June and individual captions for each slide in a photo set.
For creators and brands, the change makes older posts easier to recycle, retest and remonetize, even as it further shifts Instagram away from casual social sharing and toward competition with TikTok.