Updated
Updated · Social Media Today · Jun 28
Instagram Tests 4 New Recommendation Controls as Meta Pushes More Visible Algorithm Tuning
Updated
Updated · Social Media Today · Jun 28

Instagram Tests 4 New Recommendation Controls as Meta Pushes More Visible Algorithm Tuning

3 articles · Updated · Social Media Today · Jun 28

Summary

  • Instagram is testing four new ways to let users shape recommendations, including easier access to its Your Algorithm panel, in-stream topic controls and conversational prompts.
  • Adam Mosseri said the goal is to make algorithm settings feel more present across the app, with some features already in testing, some coming soon and some that may be dropped.
  • The proposed tools would let users pull down from the home screen to edit tagged interests, adjust topics between Reels and use lower-bar controls to signal what they do or do not want.
  • The tests expand a Your Algorithm option that is still rolling out to all users, as Meta tries to answer complaints about opaque recommendation systems without abandoning engagement-driving feeds.

Insights

Are Instagram's new algorithm controls real power for users or just a clever illusion?
As users curate their feeds, how can brands and creators still reach new audiences?
Will personalizing our feeds with new controls create stronger, more isolating echo chambers?