Best Buy Keeps 14-Inch M5 Pro MacBook Pro at $2,549 as Apple’s $450 Hike Spreads

Q: As AI consumes global memory, is this deal the last chance to buy a high-end MacBook before prices soar further?

Yes. Based on Apple’s recent price hikes and the broader memory shortage tied to AI infrastructure, this Best Buy offer looks like a narrow window to buy a high-end MacBook before prices move higher again. Apple has already raised prices across Macs and iPads, and this 14-inch M5 Pro MacBook Pro with 24GB RAM and 2TB storage is one of the few remaining models still selling at its old price: $2,549 instead of $2,999. That matters because higher-memory configurations are being hit hardest by rising DRAM and SSD costs, which Apple says are being driven by an extraordinary surge in demand from AI data centers. The wider market points in the same direction. Analysts expect laptop prices to remain under pressure through 2026 and into 2027 as memory makers prioritize AI-related chips and as consumer DRAM and NAND stay tight. Counterpoint has estimated that higher component costs alone could add roughly $150 to $200 per device, while broader PC pricing forecasts suggest sustained increases across premium laptops. Reports also indicate Apple’s next major MacBook Pro redesign may be delayed into 2027 partly because of memory constraints. That does not mean this is literally the last chance to find a deal. Apple’s certified refurbished store, education pricing, seasonal promotions, and retailer events such as Prime Day can still offer savings. But for a new, high-spec MacBook Pro at a pre-increase price, this Best Buy listing appears unusually strong and likely temporary.

3 articles · Updated · MacRumors · Jul 9

$2,549 buys Best Buy’s 24GB/2TB 14-inch M5 Pro MacBook Pro, leaving that configuration $450 below Apple’s new $2,999 price.
The gap persists because Best Buy has not yet applied Apple’s recent broad price increases to this one model, even as the higher pricing reaches third-party retailers.
Silver and Space Black versions are still listed, with both in-store pickup and delivery available at checkout.
Across Best Buy and Amazon, nearly every other MacBook and iPad is either unavailable or already selling at the newly increased prices, making this one of the few remaining pre-hike Apple deals.