Palm Beach Airport Adopts DJT Name in $5.5 Million Rebrand, Opening Trademark Path for Trump
Updated
Updated · RTÉ News · Jul 9
Palm Beach Airport Adopts DJT Name in $5.5 Million Rebrand, Opening Trademark Path for Trump
3 articles · Updated · RTÉ News · Jul 9
Summary
$5.5 million is being spent to rename Palm Beach International Airport as Donald J Trump International Airport, with the new call sign DJT now in effect.
Trademark filings made in February by DTTM Operations LLC mean the Trump Organization controls commercial use of the airport name across merchandise and services, from lounges and parking to bags and apparel.
Palm Beach County said the switch is branding only and does not change ownership or operations, but the licensing deal lets Trump-approved vendors use the name and allows the company to audit airport books.
Legal experts say that setup is unusual for an honorary airport renaming because the license is non-exclusive, potentially allowing the Trump Organization to strike similar naming deals with other airports.
The move adds to broader efforts to attach Trump's name to public assets, even as Democrats push legislation that would bar federal sites from being named after a sitting president.