Updated
Updated · WPEC · Jul 8
Palm Beach Airport Installs New Road Signs Before July 10 Trump Rebrand
Updated
Updated · WPEC · Jul 8

Palm Beach Airport Installs New Road Signs Before July 10 Trump Rebrand

3 articles · Updated · WPEC · Jul 8

Summary

  • New road signs are going up along James L. Turnage Boulevard ahead of Thursday’s official renaming of Palm Beach International Airport to President Donald J. Trump International Airport.
  • The installation follows new I-95 exit signs that already replaced “PBI” with the airport’s new name, extending the phased rebranding to motorists approaching the terminal.
  • Airport officials said flights, security procedures and daily operations will continue normally during the transition, with interior signs, baggage tags and other branding updates due in coming weeks.
  • Aug. 18 marks the next major switch, when the airport’s public-facing code changes from PBI to DJT for reservation systems and passenger tickets, backed by $2.75 million in Florida state funding.

Insights

Beyond the $5.5M cost, what are the financial details of the trademark deal for the airport’s new name?
How will travelers avoid booking errors with two different airport codes in use until August 18th?