Chili's Pushes $10.99 Meal as Viral Post Tops 5 Million Views
Updated
Updated · Fox News · Jul 8
Chili's Pushes $10.99 Meal as Viral Post Tops 5 Million Views
2 articles · Updated · Fox News · Jul 8
Summary
Chili's turned an X post about an $18.19 Burger King meal into a viral pitch for its own $10.99 3 for Me combo, drawing more than 5 million views.
The chain replied that diners could get a Big Crispy Chicken Sandwich, fries, bottomless chips and salsa, and an unlimited drink for less than the fast-food order shown online.
Burger King prices vary by franchise location, but Chili's message landed as consumers grow more price-sensitive: FinanceBuzz said major fast-food chains raised prices 60% on average from 2014 to 2024.
That value push has become a broader strategy for Chili's, whose parent Brinker said in April the brand logged a 20th straight quarter of same-store sales growth, with sales up 4%.