Chili's Adds 1 Viral Molten Skillet Cookie to Secret Menu as FoodTok Demand Surges
Updated
Updated · The Big Lead · Jun 29
Chili's Adds 1 Viral Molten Skillet Cookie to Secret Menu as FoodTok Demand Surges
2 articles · Updated · The Big Lead · Jun 29
Summary
Chili’s has quietly put the molten skillet cookie on its secret menu, according to an AOL reviewer citing a local store manager, so kitchens can plate the viral dessert instead of customers assembling it themselves.
The hack combines a skillet chocolate chip cookie, molten lava cake, vanilla ice cream in a hard chocolate shell and caramel drizzle — a TikTok-born mashup that spread widely on FoodTok this summer.
Ohio server Zoe’s video of the dessert being made inside a Chili’s helped fuel the buzz, while comments also fixated on the upbeat store culture and her 45-minute commute to a location she said she loves.
The move fits a broader chain strategy of formalizing customer-created social-media hits with ingredients already in house, echoing Starbucks’ playbook for TikTok customizations.