Updated
Updated · Fox News · Jul 2
Steak 'n Shake Taunts Five Guys With $17.76 Liberty Meal as X Post Hits 1.5 Million Views
Updated
Updated · Fox News · Jul 2

Steak 'n Shake Taunts Five Guys With $17.76 Liberty Meal as X Post Hits 1.5 Million Views

1 articles · Updated · Fox News · Jul 2

Summary

  • Steak 'n Shake used a July promotion for two $17.76 Liberty Meals to jab Five Guys on X, writing, "Can't touch this, Mr. Five Guys..."
  • The meal includes a double grass-fed Steakburger, beef tallow fries and a Patriot Milkshake, tying the offer to America’s 250th birthday celebration.
  • 1.5 million views and nearly 1,000 comments pushed the post viral, with users split between praising the value, criticizing the price and arguing Five Guys still has better food.
  • The exchange also highlighted Steak 'n Shake's smaller footprint, as commenters noted missing local locations after the chain closed about 200 restaurants between 2018 and 2025 during a broader turnaround.
  • Five Guys has not publicly responded, while Steak 'n Shake continues its patriotic pricing campaign with a $2.50 Patriot Milkshake through 2026.

Insights

By reviving a 1940s frying secret, is Steak 'n Shake creating the future of fast food or just a niche trend?
Can beef tallow and Bitcoin fuel a fast-food underdog's comeback against an industry giant like Five Guys?