Gen Z Flaunts Hangovers on TikTok as 75% Cut Back on Social Plans
Updated
Updated · The Guardian · Jul 8
Gen Z Flaunts Hangovers on TikTok as 75% Cut Back on Social Plans
1 articles · Updated · The Guardian · Jul 8
Summary
TikTok and Instagram posts are recasting hangovers as proof of a fun night out, with one Gen Z video invoking Alix Earle drawing more than 222,000 likes.
Creators and drinking-culture observers say the trend pushes back on wellness and body-optimization culture, framing a rough morning as balance rather than failure.
Some users turn recovery into lifestyle content, pairing hangover posts with candles, coffee, walks or products like Electrolit, Red Bull and iced coffee.
The trend also reflects economics: a recent survey found 75% of Gen Z respondents are cutting back on social plans tied to drinking because they cannot afford them.
Most of the videos stay sanitized and feature people under 30, suggesting "hangover chic" celebrates ordinary aftereffects of rare nights out rather than dangerous excess.