Apple Climbs to No. 2 in China 618 With 18% Share After CNY 2,000 iPhone Cuts
Updated
Updated · 9to5Mac · Jul 7
Apple Climbs to No. 2 in China 618 With 18% Share After CNY 2,000 iPhone Cuts
3 articles · Updated · 9to5Mac · Jul 7
Summary
Apple took second place in China’s 618 smartphone market with an 18% share after offering up to CNY 2,000 off the iPhone 17 Pro series through discounts, platform promotions and trade-in incentives.
Counterpoint said those cuts lifted Apple’s sales sequentially, but its 618 sales still fell 9% year over year because last year’s period featured even more aggressive promotions for the iPhone 16 lineup.
Huawei led the May 25-June 21 market with a 21% share and was the only major brand to grow, with sales up 19%; OPPO matched Apple at 18%, followed by vivo at 17%, Xiaomi at 14% and HONOR at 10%.
China’s overall 618 smartphone sales dropped 13% from a year earlier as rising memory costs pushed up prices, limited discounting across brands and further weakened already soft consumer demand.