Huawei Gains 19% in China 618 Phone Sales as Market Drops 13%
Updated
Updated · HC Newsroom · Jul 7
Huawei Gains 19% in China 618 Phone Sales as Market Drops 13%
3 articles · Updated · HC Newsroom · Jul 7
Summary
Huawei was the only major smartphone brand to post growth in China’s 2026 618 shopping festival, lifting its market share to 21% from 16% a year earlier.
Counterpoint attributed the gain to strong demand for the Enjoy 90 Pro Max and standard Mate 80, helped by aggressive pricing, battery-life appeal and promotional support.
China’s overall smartphone sales fell 13% year on year during the festival as brands adjusted prices amid higher memory and component costs.
Apple ranked second with an 18% share after discounts of up to 2,000 yuan on the iPhone 17 Pro line, but its sales still slipped 9%; OPPO also held 18% share while falling 12%.