Apple Seen Reaching 25% Smartphone Share in 2026 as iPad Hits 39% and Mac 23%
Updated
Updated · 9to5Mac · Jun 25
Apple Seen Reaching 25% Smartphone Share in 2026 as iPad Hits 39% and Mac 23%
3 articles · Updated · 9to5Mac · Jun 25
Summary
Counterpoint projects Apple to set 2026 market-share records in smartphones, laptops and tablets, reaching 25%, 23% and 39%, while Apple Watch share rises to 12%.
Rising memory prices are expected to hurt rivals more: Apple has held iPhone prices steady so far, serves premium buyers less sensitive to increases, and may keep shipments flat while other major phone makers post double-digit declines.
Product cycles also support the gains, with the iPhone 18 Pro forecast to outperform the 17 Pro, the iPhone 17 expected to keep selling strongly, and new base iPad and iPad mini models helping defend multiple price tiers.
The broader markets remain weak—tablets are seen declining on inventory correction and memory shortages, Macs face an 11% market drop, and smartwatches are expected to grow just 1%—leaving Apple positioned to gain share even amid softer demand.