Updated
Updated · VnExpress International · Jul 4
Cambodia, Japan Drop From Vietnam's Top 5 Tourist Markets as H1 Arrivals Reach 12.3 Million
Updated
Updated · VnExpress International · Jul 4

Cambodia, Japan Drop From Vietnam's Top 5 Tourist Markets as H1 Arrivals Reach 12.3 Million

3 articles · Updated · VnExpress International · Jul 4

Summary

  • Cambodia fell from fourth in the first quarter to sixth in Vietnam's inbound rankings for January-June, sending 508,000 visitors despite a 41% year-on-year rise.
  • Japan also slipped out of the top five to eighth with 441,000 arrivals, up 12%, while the U.S. returned to the top tier with 529,000 visitors.
  • Russia ranked third behind mainland China and South Korea, ahead of Taiwan, helped by new direct and charter flights and favorable visa policies.
  • Vietnam drew 12.3 million international visitors in the first half, up 14.9%, as officials cited its image as a safe destination amid global geopolitical uncertainty.
  • The first-half reshuffle comes as Vietnam targets 25 million foreign arrivals for the full year.

Insights

Russia is now Vietnam's third-largest tourist source. What is driving this sudden and massive surge?
With European flight costs soaring, how did Vietnam become a top destination for these long-haul travelers?
Can Vietnam escape its 'high-volume, low-value' tourism trap before over-tourism ruins its appeal?