China Drew Fewer 2025 Visitors Than Saudi Arabia, Missing Top 10

1 articles · Updated · Bloomberg · Jun 22

China failed to enter the world’s 10 most-visited countries in 2025, drawing fewer foreign visitors than Saudi Arabia despite a government push to revive inbound tourism after the pandemic.
UN Tourism and Tourism Economics data underscored how underrepresented China remains in global travel, even as it approaches the US in technological, industrial and geopolitical influence.
Bloomberg’s analysis said Beijing should capitalize on a recent rise in overseas interest before that goodwill fades, echoing how optimism after the 2008 Summer Olympics dissipated.