Updated
Updated · Giant Freakin Robot · Jul 2
Supergirl Fans Blame Men for Box Office Flop as 59% of Opening-Weekend Viewers Were Male
Updated
Updated · Giant Freakin Robot · Jul 2

Supergirl Fans Blame Men for Box Office Flop as 59% of Opening-Weekend Viewers Were Male

3 articles · Updated · Giant Freakin Robot · Jul 2

Summary

  • 59% of Supergirl’s opening-weekend audience was male and 41% female, undercutting a fan narrative that misogynistic men stayed away and sank the film.
  • Rotten reviews and weak ticket sales fueled claims that male influencers and anti-female backlash poisoned word of mouth, but the report argues most moviegoers had already decided whether to see it.
  • Conservative commentators including Megyn Kelly, Jesse Watters, Greg Gutfeld and Matt Walsh attacked the film’s female-led, “woke” image, yet similar criticism did not stop Captain Marvel from topping $1 billion.
  • The report says Supergirl’s bigger problem was broad audience apathy and poor marketing, warning that blaming “invisible enemies” could keep DC Studios from fixing deeper creative flaws.

Insights

Why did female audiences reject 'Supergirl' when other heroines soared at the box office?
How did a film with a massive global marketing campaign become a box office disaster?
Is blaming the audience a new Hollywood tactic to avoid accountability for creative failures?