New York Times Blames Misogyny for Supergirl's $200 Million Loss as Film Opens to $37 Million
Updated
Updated · Fox News · Jun 29
New York Times Blames Misogyny for Supergirl's $200 Million Loss as Film Opens to $37 Million
3 articles · Updated · Fox News · Jun 29
Summary
$37 million in domestic opening-weekend sales left Warner Bros.' "Supergirl" facing a projected loss of about $200 million, far below the $60 million-$70 million launch once hoped for.
The New York Times framed the flop partly as a fan problem, saying female-led superhero films have been rejected in recent years and suggesting resurgent misogyny among the largely male core audience.
Peter Safran, co-CEO of DC Studios, called the result a disappointment but said it was only one part of a broader long-term DC strategy that the studio still backs.
Milly Alcock's pre-release comments about the film not centering on men and saying Supergirl "probably goes both ways" drew backlash that Warner Bros. executives said they had not expected to spread so widely.
The fallout adds to pressure on DC's reboot under James Gunn, with weak reviews, heavy marketing spend and a crowded summer slate raising doubts that the film will even reach $100 million domestically.