Wealth Managers Push Behavioral Intelligence to Lift Mandate Conversion as Clients Switch for Personalization
Updated
Updated · EY · Jun 23
Wealth Managers Push Behavioral Intelligence to Lift Mandate Conversion as Clients Switch for Personalization
1 articles · Updated · EY · Jun 23
Summary
Behavioral intelligence is emerging as a frontline tool for wealth managers to raise mandate conversion beyond what traditional CRM systems and client segmentation can deliver.
Psychometric insights are being prioritized because firms face clients switching providers for more personalized service, making churn prediction and intent detection more valuable.
Personalized offers triggered by intent signals can align mandate proposals with client risk preferences, priorities and goals, aiming to improve conversion while cutting service costs.
EY frames the shift as a broader client-experience strategy that could boost revenues by making advice and service more distinctive in a competitive wealth-management market.