High Net Worth Investors Use AI to Find Advisors at 8.7%, Rising to 25.3% Above $5 Million
Updated
Updated · Financial Planning · Jun 5
High Net Worth Investors Use AI to Find Advisors at 8.7%, Rising to 25.3% Above $5 Million
3 articles · Updated · Financial Planning · Jun 5
Summary
8.7% of high net worth investors now use AI to find financial advisors, according to a Ficomm Partners and Absolute Engagement survey, marking AI’s emergence as a referral channel rather than just a research tool.
25.3% of investors with $5 million or more and 15% of those under 45 reported using AI, showing adoption is strongest among the wealthiest clients and younger prospects.
13.1% still use Google and 9.6% use social media to research advisors, but firms say chatbots such as ChatGPT and Claude are increasingly replacing standard search queries with more detailed, contextual prompts.
49% of investors under 45 use at least four methods to vet an advisor, pushing firms to strengthen websites, reviews, testimonials and social media because AI pulls recommendations from that public digital footprint.