Financial Advisors Emerge as Top Driver of Fulfillment, With Canadians 3x More Likely to Use One
Updated
Updated · edwardjones.ca · Jun 10
Financial Advisors Emerge as Top Driver of Fulfillment, With Canadians 3x More Likely to Use One
3 articles · Updated · edwardjones.ca · Jun 10
Summary
12% of Canadians say their finances truly support the life they want, underscoring a gap between financial stability on paper and lived financial wellbeing.
Research found working with a financial advisor was the strongest predictor of financial fulfillment—outpacing personal research, family guidance, news and AI.
Financially fulfilled adults were nearly three times more likely to have used an advisor in the past year, while planning habits such as emergency savings, retirement preparation and setting aside funds for major events also stayed linked to fulfillment after adjusting for age, income and net worth.
The findings argue fulfillment is shaped less by wealth alone than by purpose, lower financial worry, values alignment and a sense of control; a separate U.S. study released earlier put financial fulfillment at 16% of adults.