Updated
Updated · ZDNet · Jun 23
Sam's Club Cuts First-Year Membership to $25 as Prime Day 2026 Rival Deals Roll Out
Updated
Updated · ZDNet · Jun 23

Sam's Club Cuts First-Year Membership to $25 as Prime Day 2026 Rival Deals Roll Out

3 articles · Updated · ZDNet · Jun 23

Summary

  • $25 first-year Club memberships and $55 Plus memberships headline Sam's Club's Prime Day 2026 push, down from the usual $60 and $120 annual fees.
  • The retailer is using the Amazon event to pitch some of its lowest prices of the year, while keeping the biggest discounts tied to membership even though non-members can still shop online as guests.
  • Key offers include a Philips 55-inch 4K Roku TV for $279, an HP OmniBook 7 laptop for $679, and an 11-inch iPad Pro with M4 for $800.
  • Larger-ticket discounts stretch into appliances and home tech, including an LG French-door refrigerator at $1,795—49% off—and a Roborock Saros 10 robot vacuum at $1,099, 31% below list.
  • The promotion underscores how warehouse rivals are trying to capture spillover demand from Prime Day shoppers looking beyond Amazon for TVs, laptops, appliances and household gear.

Insights

Is Sam's Club's real weapon against Amazon its in-club tech like 'Scan & Go,' not just competing on price?
Are these retail price wars a true win for shoppers or a clever strategy to capture valuable long-term customer data?