Prime Day Streaming Deals Cut HBO Max 40% and Fire TV Stick 55%
Updated
Updated · ZDNet · Jun 23
Prime Day Streaming Deals Cut HBO Max 40% and Fire TV Stick 55%
3 articles · Updated · ZDNet · Jun 23
Summary
HBO Max cut annual plans by up to 40% for Prime Day, dropping Basic With Ads to $78.99 from $109.99, Standard to $133 from $185, and Premium to $165 from $230 through July 15.
Apple TV+ is offering Prime members two months at $5.99 a month instead of $12.99, a limited-time promotion that ends June 26.
Amazon’s device push includes the Fire TV Stick 4K at $18, down 55% from $40 and matching its lowest price so far.
Walmart+ is countering with a $49 annual plan—50% off—that includes a year of Peacock or Paramount+ access, with switching allowed every 90 days.
Prime Day runs June 23-26, extending beyond Amazon hardware into subscription streaming as retailers compete for recurring entertainment spending.