Dua Lipa sues Samsung over alleged unauthorised use of her image
Updated
Updated · The Guardian · May 11
Dua Lipa sues Samsung over alleged unauthorised use of her image
7 articles · Updated · The Guardian · May 11
The California federal lawsuit seeks at least $15m, saying her photo appeared on packaging for a significant portion of TVs sold in the US last year.
Lipa says she discovered the use in June 2025 and demanded it stop, but Samsung allegedly refused; she is seeking an injunction, punitive damages and legal costs.
The suit alleges copyright, publicity, Lanham Act and trademark violations over a 2024 backstage Austin City Limits photo, arguing the packaging falsely suggested endorsement and harmed her tightly controlled brand partnerships.
How did a pop star's photo end up on Samsung TV boxes, sparking a $15 million legal battle?
Could Dua Lipa's lawsuit set a new legal standard for protecting personal identity in the AI era?