Disney+ becomes Disney's immersive digital centerpiece
Updated
Updated · Variety · May 6
Disney+ becomes Disney's immersive digital centerpiece
10 articles · Updated · Variety · May 6
On Wednesday's quarterly earnings call, CEO Josh D'Amaro said the service will sit at the centre of links across streaming, sports, games and experiences.
He said stronger engagement and personalisation are critical to cutting churn, which he called perhaps Disney+'s biggest opportunity, while connecting digital offerings more closely with Disney's parks business.
The strategy builds on plans outlined under former CEO Bob Iger and in March shareholder materials, though Disney's AI user-generated content ambitions were set back after OpenAI shut Sora.
With its billion-dollar OpenAI deal gone, can Disney's AI-powered vision still become a reality?
As Disney+ adds parks and games, will it alienate subscribers who just want to watch movies?