Huawei Raises 2026 Smartphone Shipment Target 20% to 60 Million as Memory Costs Squeeze Rivals
Updated
Updated · HC Newsroom · Jul 25
Huawei Raises 2026 Smartphone Shipment Target 20% to 60 Million as Memory Costs Squeeze Rivals
1 articles · Updated · HC Newsroom · Jul 25
Summary
60 million devices is Huawei’s new 2026 smartphone shipment goal, a 20% increase that makes it the only major brand in China expecting shipment growth this year.
Memory prices, up more than 200% since late last year, have only recently started hitting production, with Omdia expecting smartphone average selling prices to rise sharply in the second half.
That cost pressure is weighing most heavily on budget-focused brands, while Apple and Huawei are seen as better positioned to absorb higher component costs and gain share.
China’s smartphone market fell just 2%, but the top 10 brands broadly posted weaker annual growth, underscoring Huawei’s outperformance in a slowing global market.