Netflix Cuts Viewership Disclosures to 1 Annual Release as Shares Slide 40%

3 articles · Updated · The Guardian · Jul 24

Netflix will publish viewership data only once a year, extending a pullback in transparency after it stopped quarterly subscriber-growth reporting last year.
30% to 70% second-season audience drops for shows including One Piece, Beef and Avatar: The Last Airbender have sharpened concerns that engagement growth is fading.
About 180 Netflix shows have their fate decided each year, with cancellations averaging 22% over the past three years—roughly in line with other major streamers but far above traditional broadcasters, where scripted series often last five or six seasons.
Investors have tied the pressure to a thinner hit pipeline: Stranger Things and Squid Game are ending, Wednesday returns next year, and Netflix's shares have fallen 40% over 12 months despite an $83 billion bid for Warner Bros Discovery assets.
YouTube is adding to the strain, overtaking Netflix in average daily viewing last year at 99.1 minutes versus 93.4 and reaching an 18.3% share of UK TV and streaming viewing, second only to the BBC.