Netflix Posts $12.6 Billion Q2 Revenue, Net Income Rises 10%
Updated
Updated · The New York Times · Jul 16
Netflix Posts $12.6 Billion Q2 Revenue, Net Income Rises 10%
1 articles · Updated · The New York Times · Jul 16
Summary
$12.6 billion in second-quarter revenue marked 13% growth for Netflix, while net income rose nearly 10%, broadly matching Wall Street expectations.
97 billion viewing hours in the first half were up about 2% from a year earlier, with “I Will Find You” leading new series and animated film “Swapped” posting a strong quarter.
300-plus titles used AI in production, mostly in postproduction for crowd enhancement and establishing shots, as Netflix also rolled out more personalization and voice-search features.
Live events such as this week’s Home Run Derby were framed as subscriber-acquisition tools rather than major view drivers, while daytime mobile viewing helped recently launched video podcasts.
The results arrive as Netflix expands beyond traditional TV and film through deals with YouTube creators and short-form publishers; its shares have rebounded since February but remain about 20% lower this year.