Playboy Bets on Cara Delevingne Issue to Expand Print Run as 300 Million Use OnlyFans
Updated
Updated · Fox News · Jul 24
Playboy Bets on Cara Delevingne Issue to Expand Print Run as 300 Million Use OnlyFans
1 articles · Updated · Fox News · Jul 24
Summary
Playboy is using its latest issue featuring Cara Delevingne to justify a larger print run after an April relaunch led by Karol G sold out.
Philip Picardi and David Miller are pitching the revival around prestige, storytelling and creator-approved shoots, arguing Playboy can offer a more artful alternative to ubiquitous online porn.
That strategy faces a credibility test because younger audiences are used to creator-controlled platforms such as OnlyFans, which has more than 300 million registered users and creators earning billions annually.
The brand is trying to rebuild after its print magazine went quarterly in 2019 and shut in 2020; Playboy reported $120.9 million in 2025 revenue but a $12.7 million net loss.
Executives also see room to revive Playboy-style events, clubs and licensing, but analysts say celebrity partnerships will work only if the modernized brand feels authentic rather than nostalgic.