Updated
Updated · Hollywood Reporter · Jul 23
Netflix's I Will Find You Hits 2.48 Billion Minutes as The Bear Drops 36%
Updated
Updated · Hollywood Reporter · Jul 23

Netflix's I Will Find You Hits 2.48 Billion Minutes as The Bear Drops 36%

3 articles · Updated · Hollywood Reporter · Jul 23

Summary

  • 2.48 billion viewing minutes kept Netflix’s I Will Find You atop Nielsen’s U.S. streaming rankings for a second straight week, up 35% in June 22-28.
  • 1.97 billion minutes pushed Peacock’s Love Island USA to its best week on record, while The Bear’s final-season debut managed 587 million minutes after premiering June 25.
  • 36% fewer minutes than last year’s 917 million premiere week left The Bear trailing in an unusually crowded period, with six other titles above 1 billion minutes and the World Cup pulling linear-TV audiences.
  • 1.23 billion minutes for The Last Ship, 1.07 billion for Avatar: The Last Airbender and 1.01 billion each for Avatar: Fire and Ash and Bluey underscored how packed the week was.

Insights

Will the creative decline and viewership drop of 'The Bear' reshape how prestige TV is developed and marketed in the streaming era?
With streaming and live sports vying for viewers, what strategies will platforms adopt to thrive during global events like the World Cup?
How might the Paramount–Warner Bros. Discovery merger and the rise of sports content change what consumers pay and watch in the next decade?