Updated
Updated · CBR · Jul 22
Nintendo Unveils 3 Zelda Figures for May 2027 Launch as Hasbro Opens Preorders July 22
Updated
Updated · CBR · Jul 22

Nintendo Unveils 3 Zelda Figures for May 2027 Launch as Hasbro Opens Preorders July 22

3 articles · Updated · CBR · Jul 22

Summary

  • Nintendo of America revealed three “Heroes of Hyrule” figures—Link, Princess Zelda and Ganondorf—with a tentative May 1, 2027 release date.
  • Hasbro is making the line, and preorders go live on Hasbro Pulse on July 22, 2026, giving fans their first chance to reserve the figures.
  • The first wave uses the characters’ Tears of the Kingdom designs and includes accessories such as the Master Sword.
  • Hasbro and Nintendo said the three figures are only the first wave, signaling more Zelda characters and eras could follow.
  • The merchandise arrives as Nintendo’s mainline Zelda slate remains quiet after 2023’s Tears of the Kingdom, aside from a 2026 Ocarina of Time remake and the upcoming live-action film.

Insights

With a movie and new toy line, can Zelda's prestige survive Nintendo's massive multimedia expansion?
Can Hasbro's new Zelda figures successfully challenge the high-end import market dominated by Japanese brands?
Will the Switch 2's power deliver a reimagined Ocarina of Time, or just a beautiful but familiar adventure?