Cracker Barrel Comparable Sales Fall 4.9% and 6.9% Amid Rebranding Backlash
Updated
Updated · Fox News · Jul 23
Cracker Barrel Comparable Sales Fall 4.9% and 6.9% Amid Rebranding Backlash
3 articles · Updated · Fox News · Jul 23
Summary
Cracker Barrel’s year-to-date comparable sales fell 4.9% at restaurants and 6.9% in retail, underscoring a broader traffic slowdown across its stores and gift shops.
Those declines were tied by critics to a recent rebranding push under CEO Julie Masino, which they said alienated customers even though the company has since tried to reverse course.
A separate sale-leaseback covering 26 of 658 locations—about 4% of the chain—raised roughly $77 million, a move some see as manageable if the cash is used to reduce debt.
The debate now centers on whether Cracker Barrel can stabilize same-store sales and bring customers back before the revenue erosion becomes a longer-term threat.