Jalen Brunson Backs Knicks to Repeat in 2027 as 29-Year-Old Finals MVP Expands Brand
Updated
Updated · Yahoo Sports · Jul 21
Jalen Brunson Backs Knicks to Repeat in 2027 as 29-Year-Old Finals MVP Expands Brand
3 articles · Updated · Yahoo Sports · Jul 21
Summary
Fanatics Fest in New York gave Jalen Brunson a stage to say he believes the Knicks can defend their NBA title in 2027, citing the group’s work ethic and mindset.
The 29-year-old said the challenge for the defending champions is to "turn the page" from the Larry O'Brien Trophy quickly while keeping the same or better standards next season.
Brunson also said he runs major on- and off-court decisions through a tight circle of family and trusted advisers, with parents Rick and Sandra Brunson central to that process.
That approach has supported a broader rise beyond basketball for the 2026 Finals MVP, whose portfolio now includes deals with Nike and AT&T and the "Roommates Show" podcast with Josh Hart.