Jalen Brunson said he is building a bigger media brand and now wants equity deals as he expands his business plans beyond basketball.
At a Wall Street Journal Sports conference in New York, the Knicks guard said the success of “The Roommates Show” podcast opened new opportunities and put that media push “in the process.”
Brunson said he is shifting from traditional endorsement deals toward longer-term arrangements with more upside, while still leaning on his parents before major financial decisions.
Fresh off leading New York to its first NBA championship in 53 years, Brunson said he has been forced to slow down after recent wrist surgery.
He also said sports ownership appeals to him, though he has not yet seriously mapped out that post-playing path.