Updated
Updated · Kotaku · Jul 21
Hasbro Takes $56 Million Charge, Cancels 2028 Games as It Cuts Digital Spending
Updated
Updated · Kotaku · Jul 21

Hasbro Takes $56 Million Charge, Cancels 2028 Games as It Cuts Digital Spending

2 articles · Updated · Kotaku · Jul 21

Summary

  • $56 million of second-quarter impairment charges stemmed from Hasbro canceling several digital games planned for 2028 and beyond, marking a refocus of its games portfolio.
  • Hasbro said it will reduce gaming investment after 2026 and shift toward co-development, co-publishing and lower-cost partners instead of a heavier in-house PC and console push.
  • CEO Chris Cocks said the company still expects one to two significant releases from 2027 onward, but not necessarily every year, with more service-oriented and smaller content bets mixed in.
  • Exodus and the Dungeons & Dragons title Warlock remain on track for 2027, while the canceled projects were not identified; a recently ended Giant Skull publishing deal is seen as one likely casualty.
  • The move signals a retreat from Hasbro's recent $1 billion internal-games buildout and a return toward the licensing model that produced hits such as Monopoly Go! and Baldur's Gate 3.

Insights

Is Hasbro's pivot a smart retreat from AAA gaming's risks or a surrender of its biggest digital ambitions?
With its billion-dollar game plan scrapped, can Hasbro's licensing model create blockbuster hits or just cheap cash-ins?