Updated
Updated · Polygon · Jul 16
Nintendo, Hasbro Launch 6-Inch Zelda Figure Line for 2027 as Franchise Marks 40 Years
Updated
Updated · Polygon · Jul 16

Nintendo, Hasbro Launch 6-Inch Zelda Figure Line for 2027 as Franchise Marks 40 Years

3 articles · Updated · Polygon · Jul 16

Summary

  • A new Legend of Zelda toy push will start in 2027, with Nintendo and Hasbro planning a line of 6-inch figures tied to the franchise’s 40th anniversary and its April 30, 2027 live-action movie.
  • Three figures are due to be unveiled at San Diego Comic-Con 2026, which runs July 23-26, though Hasbro has not yet named the characters or detailed the broader lineup.
  • Hasbro described the arrangement as a multi-year collaboration, signaling additional Zelda toys and collectibles beyond the initial figures.
  • The deal extends a wider anniversary buildup that already includes a new Lego set, a deluxe Breath of the Wild soundtrack vinyl release in September, and an Ocarina of Time remake due later this year.

Insights

Beyond Link and Zelda, how deep into Hyrule's vast lore will Hasbro's new collectible action figure line actually venture?
Is the Hasbro-Nintendo partnership the new blueprint for funding AAA games by leveraging nostalgia in the collectibles market?