Hasbro Lifts 2026 Outlook After Magic: The Gathering Tops $500 Million
Updated
Updated · Bloomberg · Jul 21
Hasbro Lifts 2026 Outlook After Magic: The Gathering Tops $500 Million
3 articles · Updated · Bloomberg · Jul 21
Summary
Second-quarter revenue beat analysts’ estimates, prompting Hasbro to raise its full-year 2026 outlook.
Magic: The Gathering drove the upgrade with 32% year-over-year growth and more than $500 million in quarterly revenue—the first time the franchise has crossed that mark in over 30 years.
Marvel Super Heroes-themed cards helped fuel the surge, according to CEO Chris Cocks, who said the brand’s growth engine is “firing on all cylinders.”