Updated
Updated · USA TODAY · Jul 18
McDonald's Rolls Out $2.99 Caesar Snack Wrap and Honey Brown Butter Biscuit Nationwide
Updated
Updated · USA TODAY · Jul 18

McDonald's Rolls Out $2.99 Caesar Snack Wrap and Honey Brown Butter Biscuit Nationwide

3 articles · Updated · USA TODAY · Jul 18

Summary

  • July 21 brings two limited-time McDonald's launches nationwide: a Honey Brown Butter Bacon Egg & Cheese Biscuit and a new Caesar sauce line, including a $2.99 Caesar Snack Wrap.
  • The breakfast item layers bacon, egg and cheese on freshly baked biscuits with Honey Brown Butter, and customers can add that spread to other breakfast sandwiches at participating restaurants.
  • Select markets also get a Honey Brown Butter Crispy Chicken Biscuit, while the Caesar sauce appears on McCrispy Strips and a Bacon Caesar McCrispy; availability varies by location and the app shows local menus.
  • The rollout follows McDonald's broader summer menu push, which already added BT21-themed Happy Meals on July 14 and McCrispy Strips in May.

Insights

With customers angry about high prices, can a new $5 breakfast sandwich succeed or is it a luxury too far?
McDonald's new sauce promises a unique flavor, but can it overcome early criticism and compete with established rivals?