Updated
Updated · The Takeout · Jul 14
McDonald's Launches Caesar Sauce on 3 Chicken Items Starting July 21
Updated
Updated · The Takeout · Jul 14

McDonald's Launches Caesar Sauce on 3 Chicken Items Starting July 21

3 articles · Updated · The Takeout · Jul 14

Summary

  • July 21 marks McDonald's limited-time rollout of a new Caesar sauce across three chicken offerings: the Bacon Caesar McCrispy, McCrispy Strips and a Caesar version of the Snack Wrap.
  • The chain is using the dressing to tap the broader Caesar flavor boom, pairing it with chicken, bacon, lettuce, crispy onions, pickles and cheese depending on the item.
  • The Bacon Caesar McCrispy centers on a crispy chicken filet, while the strips get the sauce as a dip and the Snack Wrap adds it to the standard wrap build.
  • The launch also nods to a menu gap left in 2020, when McDonald's dropped its salads, making this its closest U.S. return to Caesar-style offerings.

Insights

With rising food costs, how does McDonald's plan to make its new $2.99 Caesar Snack Wrap profitable nationwide?
Is McDonald's new Caesar lineup an innovative strategy or a late attempt to capitalize on a viral food trend?