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Updated · Creative Bloq · Jul 20Amazon Cuts iPhone Air 256GB to £799 After £200 Discount
3 articles · Updated · Creative Bloq · Jul 20Summary
- £799 is Amazon's new price for the iPhone Air 256GB, down £200 from its £999 launch price.
- The cut addresses weak sales tied to the model's premium pricing, which had left it closer to Pro-tier phones than the standard iPhone 17.
- Apple's ultra-thin handset trades off some features for its design, including a single rear camera and a smaller battery than Pro siblings.
- The discount brings the iPhone Air closer to the price point many critics said it needed to reach to appeal beyond design-focused buyers.
Insights
As a chip crisis inflates phone prices, why is Apple's premium iPhone Air getting a huge discount? After its ultra-thin iPhone failed, can Apple's rumored foldable phone win back the market?