Updated
Updated · TrustedReviews · Jul 13
Galaxy S26 Ultra Drops £380 to £899 Ahead of Pixel 11 and iPhone 18 Launches
Updated
Updated · TrustedReviews · Jul 13

Galaxy S26 Ultra Drops £380 to £899 Ahead of Pixel 11 and iPhone 18 Launches

3 articles · Updated · TrustedReviews · Jul 13

Summary

  • Samsung’s Galaxy S26 Ultra is now selling for £899, down from £1,279, marking a £380 discount of nearly one-third during the run-up to major rival phone launches.
  • The cut sharpens the phone’s appeal as a flagship option already on shelves, with Samsung positioning features such as its Privacy Display and 6.9-inch screen as differentiators.
  • Its hardware still targets premium buyers: a 200MP main camera anchors a quad-camera setup with 100x AI Space Zoom, while the Snapdragon 8 Elite Gen 5 chip is paired with 12GB RAM and 256GB storage.
  • A 5,000mAh battery with 60W charging reaches about 75% in 30 minutes, though the report notes battery life and camera competitiveness no longer make it the automatic top-end choice.

Insights

With its camera and battery lagging, is the deeply discounted S26 Ultra a true flagship bargain or already obsolete?
As AI drives phone sales, do hardware features like the S26 Ultra's Privacy Display still matter to buyers?
Amidst rising costs and falling market share, is Samsung's S26 Ultra discount a brilliant move or a desperate one?