Updated
Updated · HC Newsroom · Jul 20
Honor Mocks OnePlus's Exit From 2 Smartphone Markets With Viral Meme
Updated
Updated · HC Newsroom · Jul 20

Honor Mocks OnePlus's Exit From 2 Smartphone Markets With Viral Meme

3 articles · Updated · HC Newsroom · Jul 20

Summary

  • Honor posted a viral social-media meme showing a tombstone labeled “OnePlus” with the caption “Too soon?”, mocking OnePlus after its withdrawal from the US and Europe.
  • Last week, OnePlus said it would end product rollouts in Europe and North America after months of speculation, while keeping operations running in China and India.
  • Declining sales drove the retreat, with tougher competition from Samsung and Google compounded by industry shifts, politics and supply-chain pressure.
  • Oppo-backed OnePlus said existing devices will still receive security patches and OS upgrades, and customer service and standard warranty support will continue.
  • The exit marks a sharp reversal for a brand that built its name on mid-range Android phones, narrowing its focus to fewer markets to limit further losses.

Insights

As OnePlus retreats, which smartphone brand is poised to become the next 'flagship killer' in the West?
Is Oppo sacrificing OnePlus as a calculated move to boost its own brand's global war against Samsung and Apple?