OnePlus Halts U.S. and Europe Phone Operations as DRAM Crisis Squeezes 2 Key Markets
Updated
Updated · Wccftech · Jul 13
OnePlus Halts U.S. and Europe Phone Operations as DRAM Crisis Squeezes 2 Key Markets
3 articles · Updated · Wccftech · Jul 13
Summary
OnePlus is set to formally stop operations in the U.S. and Europe, ending future smartphone launches there while selling off remaining inventory.
Rising DRAM costs tied to the AI boom compounded an already weak position against Apple and Samsung, making those markets uneconomic for the brand.
Software support for existing devices will continue through their normal lifecycles, but future models are not expected to reach either region.
Recent moves already pointed to the retreat: in some countries, OnePlus had begun steering buyers toward Oppo, whose products increasingly overlapped with OnePlus phones.
The pullback marks a sharp reversal for the 2014 “flagship killer,” which shifted upmarket over time and lost ground as Oppo absorbed more of its identity.